Project 02

The process

To guide the redesign, I analyzed competitor sites to uncover trends in premium ecommerces, and conducted user interviews to identify pain points, such as difficulty finding key product details and poor image display.

Outcomes

The updated layout features a single-column vertical scroll, ensuring a smooth and intuitive user flow, combined with highlighting the image gallery to better showcase the products.

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To improve conversion rates, none-essential elements were removed from the CTA area and the "Add to Cart" button was repositioned to be more prominent and closer to the first viewport, ensuring it's easily accessible without excessive scrolling.

User interviews revealed strong satisfaction with the new design, especially the larger product images and the dimensions overlay, which helped users make more confident purchasing decisions.

Post-launch analytics showed a reduction in time spent in the cart and a decrease in the return rate, suggesting that users were better able to assess products in the PDP before purchasing.

Westwing PDP Revamp

As part of a broader rebranding initiative, the redesign of the page was driven by the need to reflect the updated corporate identity which was cleaner and more sofisticated, as well as improve its usability and increase conversion.

The process

Outcomes

User interviews revealed strong satisfaction with the new design, especially the larger product images and the dimensions overlay, which helped users make more confident purchasing decisions.

Post-launch analytics showed a reduction in time spent in the cart and a decrease in the return rate, suggesting that users were better able to assess products in the PDP before purchasing.