Role: Solo UX/UI Designer
MoveOn is a company specializing in business mobility solutions, including corporate car sharing, multimodal transport, and fleet management. As a new venture initiative, it lacked an established brand identity.
The primary challenge was to developed the brand identity—logo, colors, typography, and voice—ensuring consistency across all touchpoints. This provided a solid foundation for designing the app, aligning it with the company’s values and delivering a cohesive user experience.
The goal was to develop a seamless process that allowed corporate employees to book a vehicle, navigate to the car, and check it out using only their smartphones.
To achieve this, I simplified the complexity by designing a user flow and interfaces that were both intuitive and feasible within the constraints of the challenging MVP timeline
The final design of the app prioritized ease of use and efficiency, ensuring a smooth experience for users.
Key features include:
1. Vehicle Booking: Allows users to book a vehicle based on location and availability.
2. Booking Management: A detailed booking screen where users can manage their reservation and access booking history.
3. Navigation & Trip Info: A comprehensive navigation screen displaying essential details, such as fueling instructions and trip-ending guidelines.
4. Quick Check-Out: A feature that allows users to take a picture of the car for evaluation by the fleet management team, ensuring proper vehicle condition.
